Guides
How to generate a clean letter-based logo for your grant application and pitch deck using a free favicon tool.

Key takeaways
Navigate to favicon.io/favicon-generator in your browser. The tool is free, requires no account, and runs entirely in the browser.
Type a single letter from your startup name in the text field. Then pick a font – Leckerli One, Raleway, Poppins, or Montserrat all work well for a clean lettermark.
Set the font colour to '#08F' for a vivid blue (or your own brand colour). Set the background to '#FFF' or leave it transparent. Choose 'Rounded' as the background shape and set the size to 110.

Click the Download button. Unzip the archive – you now have an .ico file and multiple PNG sizes ready to use.
Place the PNG on your application cover page, in the header of your pitch deck, and as a favicon on your website. The .ico file is for browser tabs and bookmarks. Later you can refine the mark in Canva or Figma – but for the application phase, a single well-styled letter is completely sufficient and looks professional.
A grant application without a logo is almost as bad as a pitch deck without one. A simple and clean logo already makes a difference in EXIST applications. Reviewers read dozens of applications; visual polish signals that you take the project seriously. A lettermark takes two minutes – there is no excuse to skip it.
FAQ
Free plan, no credit card. We host in Germany. You can export and delete everything self-serve.

Written by
Co-Founder + CEO
Julia is one of the Co-Founders. She handles design, product direction, and most of the support replies that arrive in the morning.
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