Guides
They look similar from the outside and fund completely different things underneath. Pick the wrong one and you write a strong application for a programme you do not qualify for.

Key takeaways
Write one sentence: 'Our novelty is in ___.' If the blank is a technology or scientific result, lean EXIST. If it is a business model, service, or design, lean IGP.
Confirm whether you have a real academic anchor. No anchor effectively closes the EXIST door and pushes you toward IGP or regional options.
Need a personal stipend pre-formation, or project funding as an existing company? The shape of the money, not just the topic, should drive the choice.
Before writing, read the live call documentation for your chosen programme. Eligibility and windows change, and old summaries go stale.
EXIST and the Innovationsprogramm für Geschäftsmodelle und Pionierlösungen (IGP) are both federal early-stage innovation programmes from the BMWK, both aimed at getting novel ideas to market, both administered with a Projektträger in the loop. From a distance they look like two doors to the same room. They are not. EXIST funds individual people through a university to develop a science- or technology-based venture before it is even a company. IGP funds market-novel innovations that are explicitly not classic research-and-development - business model innovations, service innovations, design-led products - and it funds companies, not stipends.
Choosing wrong is expensive in a non-obvious way: you can write an excellent application and still be rejected purely because the venture does not fit the programme's mandate. A consumer-app business model innovation submitted to EXIST will struggle on Innovationshöhe in the technical sense reviewers mean; a deeptech spin-out submitted to IGP will be told its R&D character belongs in a different line. The skill is matching the venture to the programme before you write a word.
EXIST is the right programme when: you are pre-formation or very early, your innovation is genuinely technology- or science-based, you have a credible link to a university, and you need a living stipend to dedicate yourself full-time to building. It funds the founders' living costs plus Sachausgaben and Coaching over a defined period, and it is structurally a Hochschul-Antrag. If you came out of a research group, a thesis, or a lab, EXIST is usually your first stop.
IGP exists precisely for the innovations that fall outside the classic R&D-grant world. If your novelty is in the business model, the service design, the user experience, or a new combination of existing technologies rather than in a technical breakthrough, IGP is built for you - and you would struggle to fit that into the technical-Innovationshöhe frame EXIST reviewers use. IGP funds companies (typically young SMEs) rather than paying individuals a stipend, so it generally assumes you are already formed or about to be. It is one of the few federal programmes that explicitly welcomes non-technical innovation, which makes it the natural home for a lot of ventures that get awkwardly rejected from technology-first programmes.
Run your venture through these questions in order. The first clear answer usually settles it.
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Written by
Co-Founder + CEO
Julia is one of the Co-Founders. She handles design, product direction, and most of the support replies that arrive in the morning.
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